A patch of freshly turned earth on a hillside at dusk on Graška Gora, ringed by spruce forest — the site of Grashka's buried time capsule.
McFuneral

NOT

LOVIN’ IT

We’re not planting a tree.
We’re planting a future.

On Graška Gora, first home of Grashka, we buried the symbols of the old food system: fake
food, endless ingredient lists and products pretending to be something they’re not.

Then we buried a time capsule with our recipes, fermentation know-how, legume seeds and a
letter to future generations.

Food became

HARD TO TRUST

The first generation of plant-based food often
copied the old system: ultra-processing,
additives, flavour masking and imitation.

This is where Grashka kicks in.

I’m good
for you.

We took it

PERSONALLY.

Grashka is building the next generation through native
fermentation.

Cleaner. More nutritious. Honest. Scalable.

Fermented Ingredients, Private Label Solutions, and Grashka
branded products.

MORE ABOUT GRASHKA

LONG LIVE

THE FUTUREOF FOOD

Grashka Koji bar — organic patty with koji barley. Grashka Chiko — organic fermented chickpea block.

Europe’s food system is under pressure.

Depleted soils.
Less water.
More drought.
Too much imported food.

Grashka is building the alternative.

We work with organic and regenerative farmers, then use native fermentation to turn regional
legumes, grains and seeds into clean-label, high-protein, plant-based food.

From field, to ferment, to shelf.

A food system built on land, biology, knowledge and time.

Own a stake in
the future of food.

This investment helps bury the old food system and everything it cost the microbiome and our
ecosystems. Seeding a category beyond animal flavors, and setting a place at the Long Table
where organic, native fermentation belongs to everyone, not just the few who can afford it.

€1.4M

Projected revenue on track

€12.2M

projected revenue 2029

3

Fermented ingredients, private label,
brand and co-branding

7

Existing markets:
Already in Slovenia, Croatia,
Montenegro, Germany,
Netherlands, Norway, UK

A hand tucking a Grashka Chiko pack into a linen trouser pocket.

INVEST AS A SUPPORTER

Want to support
the mission

without taking an equity ticket?

Become a

SUPPORTER

€190


What you get:

  • Goods bundle
  • Merch

Supporter package
does not include equity.

SUPPORT US

Choose your seat at The Long
Table with equity stake

Grashka is raising at an €18,000,000 post-money valuation. Every euro you invest gives you a
stake in a company redefining plant-based nutrition across Europe.

Investments in this campaign are made through a convertible loan agreement, which converts
into equity under the agreed terms.

Become a

SEEDHOLDER

€10K to €50K

Equity stake: 0.056% – 0.278%

For early investors who want to
own a meaningful stake in the next
generation of food.


What you get:

  • Equity participation
  • Membership in The Long Table
  • Digital Longevity Bond
  • Founder updates
  • Early product drops
  • Behind-the-scenes content
  • Invitation to investor tastings
  • Priority access to selected campaign events

Invest as a Seedholder

INVEST

Become a

ROOT GROWER

€51K to €100K

Equity stake: 0.278% – 0.556%

For investors who want deeper
access to the company, technology
and growth journey.


Includes everything in
Seedholder, plus:

  • Private founder briefing
  • Prototype tasting box
  • Production / R&D visit
  • Access to deeper business and market updates
  • Annual Long Table plant-based dinner
  • Recognition as founding member of The Long Table

Invest as a Root Grower

INVEST

Become a

GOOD ANCESTOR

€101K to €250K

Equity stake: 0.561% – 1.389%

For major investors backing
Grashka’s European growth.


Includes everything in
Root Grower, plus:

  • Strategic session with founders
  • Annual Adventure Camp on
    Graška Mountain
  • Priority discussion for future rounds, where legally possible
  • Recognition as one of the campaign’s leading backers

Invest as a Good Ancestor

INVEST

Here's a concrete example:

A €50,000 investment (Future Founder tier) buys you 0.278% of Grashka at today's €18M valuation post-money.

If Grashka grows to a €100M valuation as it scales across the DACH and broader European market, that same
0.278% stake would be worth ~€278,000 — more than 5x your initial investment.

(This example is illustrative only, based on today's post-money valuation. It is not a guarantee or forecast of future returns.
Equity value depends on the company's future performance and is not assured.)

A long candlelit table set outdoors in a meadow at dusk, laid with plant-based dishes and wildflowers.

Not just
investors.
Future food
owners.

Every investor joins The Long Table - Grashka’s community of people
taking a seat in the future of food.

Members get access to founder updates, behind-the-scenes content,
early product drops, tastings, future launches and the real journey
of building a food biotech company from Graška Gora to Europe.

Every member can sign The Longevity Pledge and receive a symbolic
Longevity Bracelet.

INVEST

CONTACT US

Ready to take your seat at
The Long Table?

Leave your details below and tell us how you would like to join Grashka.

Grashka shares deeper details, such as fund allocation, acquisition terms, financials, and more.
Only with investors we've aligned with; we're not looking to fill the round, we're looking for the
right fit at The Long Table.

Our team will contact you personally, answer your questions, walk you through the available op-
tions, and help you choose the package that fits you best. Once everything is clear, we’ll guide
you through the agreement and next steps.

Our team

Portrait of Martin Rojnik

Martin
Rojnik

CEO,
Founder

A serial entrepreneur with 15+ years
of experience in the plant-based
food industry, Martin brings
together deep roots in organic
farming, Michelin-level culinary
training, marketing expertise, and a
proven track record in product
innovation, business development,
and strategic growth. From
co-founding Institute S.U.R.F. and
award-winning Kucha to launching
Grashka, he is building a bold
plant-based food platform rooted in
fermentation, regenerative farming,
and 100% natural ingredients,
shaping a more responsible food
culture for the future.

Portrait of Bastiaan van den Berg

Bastiaan v.
d. Berg

Chief Sales Officer,
Co-founder

An entrepreneurial professional
with 15+ years of experience across
industries like consumer
electronics, automotive, and food
innovation, has led projects from
concept to market, founded ventures
such as CJB International Trading,
DesignToDevice, and FixMySheet,
and currently advances sustainable
food systems as CSO at Grashka.

Portrait of Jure Tovrljan

Jure
Tovrljan

Chief Marketing
Officer, Co-founder

Multi-award-winning creative and
entrepreneur with 15+ years of
experience in the communication
business. Former executive creative
director of one of the biggest
advertising agencies in the region.

Friends resting on a sunlit hilltop beside a boulder under a deep blue sky.

Become part of
Grashka. Help build the
future of food.